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¬ì¥Ø¦WºÙ Course Title¡G
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(­^¤å)E-COMMERCE WEBSITE DESIGN AND MANAGING
¶}½Ò¾Ç´Á Semester¡G108¾Ç¦~«×²Ä1¾Ç´Á
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±Â½Ò±Ð®v Instructor¡GªL³Ó¬° LIN, SHENG-WEI
¬ì¥Ø¥N½X Course Code¡GBCP48201 ³æ¥þ¾Ç´Á Semester/Year¡G³æ ¤À²Õ²Õ§O Section¡G
¤H¼Æ­­¨î Class Size¡G50 ¥²¿ï­×§O Required/Elective¡G¿ï ¾Ç¤À¼Æ Credit(s)¡G3
¬P´Á¸`¦¸ Day/Session¡G ¤T789¡@ «e¦¸²§°Ê®É¶¡ Time Last Edited¡G108¦~05¤ë31¤é17®É17¤À
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Proficiency in professional knowledge of information technology
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Proficiency in knowledge of business management
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Proficiency in system development and design
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Ability of problems solving and critical thinking
  
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Ability of teamwork and communication coordination
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Ability of interdisciplinary and integration for operation of resources
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Awareness of social responsibility and globalization
  
¤G¡B«ü©w±Ð¬ì®Ñ¤Î°Ñ¦Ò¸ê®Æ Textbooks and Reference
(½Ð­×½Ò¦P¾Ç¿í¦u´¼¼z°]²£Åv¡A¤£±o«Dªk¼v¦L)
¡´«ü©w±Ð¬ì®Ñ Required Texts
1. ÄY®a¦¨,¿c·ù®Ì,¦ó¼z»ö (2016), SEO¶W¤Jªù, ºX¼Ð¡C
2. POSTSCAPE Inc. (2017). ºô¯¸¦æ¾P¤@©w­nÀ´ªºLanding Page ³]­p¨Æ¨å, ºX¼Ð¡C

¡´°Ñ¦Ò®Ñ¸ê®Æº[ºô¸ô¸ê·½ Reference Books and Online Resources
1. ¥¬µÜ®¦¡E§J¨½¤Ò¹y (2016). ³zµø¼Æ¾Ú¤Uªº°Ó¾÷¡G¹B¥ÎGoogle Analyticsµo±¸°Ó·~¬}¨£, ¤Ñ¤UÂø»x¡C
2. ¼B§J¬w (2015), ¥ÎGoogle Blogger¥´³y¹s¦¨¥»±M·~¯Å©x¤è§Î¶Hºô¯¸¡Aºô¸ô¦æ¾P¤]Easy, ùÖ®p¡C
3. ¾G¦¿¦t ±i¨Îºa (2016), ´x´¤¦æ¾P·sÁͶաG§A¤£¥i¤£ª¾ªººô¯¸¬y¶q¤ÀªR Google Analytics¡i²Ä¤Gª©¡j
4. ¼Æ¦ì®É¥NÂø»x

¤T¡B±Ð¾Ç¥Ø¼Ð Objectives
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1. ¤F¸Ñºô¯¸¦æ¾P¤@©w­nÀ´±oºô¯¸Landing page ³]­p­nÂI
2. ¾Ç²ß·j´M¤ÞÀº³Ì¨Î¤Æ(SEO)¤§µ¦²¤
3. ¾Ç²ßGoogle Analytics(GA)¤§¾Þ§@

The course covers the theoretical concepts and practical applications of webpage design. At the end of this course, students should possess the following capabilities:
1. Learn the Website landing page design
2. Learn the strategy of Search Engine Optimization (SEO)
3. Learn the application of Google Analytics (GA)

¥|¡B½Òµ{¤º®e Course Description
¡´¾ãÅé±Ô­z Overall Description
¥»½Òµ{²[»\ªº¥DÃD¦p¤U:
1. ºô¯¸Landing page³]­p²z½×»P§Þ³N
2. ·j´M¤ÞÀº³Ì¨Î¤Æµ¦²¤ (Search Engine Optimization, SEO)
3. Google Analytics (GA) ¤¶²Ð

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