¤@¡B½Òµ{°ò¥»¸ê®Æ Course Information | ||||||||||||||||||||||||||||||||||||
¬ì¥Ø¦WºÙ Course Title¡G (¤¤¤å)¼Æ¦ì°Ó°Èºô¯¸³]p»P¸gÀç (^¤å)E-COMMERCE WEBSITE DESIGN AND MANAGING |
¶}½Ò¾Ç´Á Semester¡G108¾Ç¦~«×²Ä1¾Ç´Á ¶}½Ò¯Z¯Å Class¡G¸ê¥|¢Ï |
|||||||||||||||||||||||||||||||||||
±Â½Ò±Ð®v Instructor¡GªL³Ó¬° LIN, SHENG-WEI | ||||||||||||||||||||||||||||||||||||
¬ì¥Ø¥N½X Course Code¡GBCP48201 | ³æ¥þ¾Ç´Á Semester/Year¡G³æ | ¤À²Õ²Õ§O Section¡G | ||||||||||||||||||||||||||||||||||
¤H¼Æ¨î Class Size¡G50 | ¥²¿ïקO Required/Elective¡G¿ï | ¾Ç¤À¼Æ Credit(s)¡G3 | ||||||||||||||||||||||||||||||||||
¬P´Á¸`¦¸ Day/Session¡G ¤T789¡@ | «e¦¸²§°Ê®É¶¡ Time Last Edited¡G108¦~05¤ë31¤é17®É17¤À | |||||||||||||||||||||||||||||||||||
¸ê°TºÞ²z¾Ç¨t°ò¥»¯à¤O«ü¼Ð Basic Ability Index | ||||||||||||||||||||||||||||||||||||
|
||||||||||||||||||||||||||||||||||||
¤G¡B«ü©w±Ð¬ì®Ñ¤Î°Ñ¦Ò¸ê®Æ Textbooks and Reference (½Ð×½Ò¦P¾Ç¿í¦u´¼¼z°]²£Åv¡A¤£±o«Dªk¼v¦L) |
||||||||||||||||||||||||||||||||||||
¡´«ü©w±Ð¬ì®Ñ Required Texts 1. ÄY®a¦¨,¿c·ù®Ì,¦ó¼z»ö (2016), SEO¶W¤Jªù, ºX¼Ð¡C 2. POSTSCAPE Inc. (2017). ºô¯¸¦æ¾P¤@©wnÀ´ªºLanding Page ³]p¨Æ¨å, ºX¼Ð¡C ¡´°Ñ¦Ò®Ñ¸ê®Æº[ºô¸ô¸ê·½ Reference Books and Online Resources 1. ¥¬µÜ®¦¡E§J¨½¤Ò¹y (2016). ³zµø¼Æ¾Ú¤Uªº°Ó¾÷¡G¹B¥ÎGoogle Analyticsµo±¸°Ó·~¬}¨£, ¤Ñ¤UÂø»x¡C 2. ¼B§J¬w (2015), ¥ÎGoogle Blogger¥´³y¹s¦¨¥»±M·~¯Å©x¤è§Î¶Hºô¯¸¡Aºô¸ô¦æ¾P¤]Easy, ùÖ®p¡C 3. ¾G¦¿¦t ±i¨Îºa (2016), ´x´¤¦æ¾P·sÁͶաG§A¤£¥i¤£ª¾ªººô¯¸¬y¶q¤ÀªR Google Analytics¡i²Ä¤Gª©¡j 4. ¼Æ¦ì®É¥NÂø»x | ||||||||||||||||||||||||||||||||||||
¤T¡B±Ð¾Ç¥Ø¼Ð Objectives | ||||||||||||||||||||||||||||||||||||
¥»½Òµ{§Æ±æ¯à¹F¦¨¥H¤Uªº±Ð¾Ç¥Ø¼Ð: 1. ¤F¸Ñºô¯¸¦æ¾P¤@©wnÀ´±oºô¯¸Landing page ³]pnÂI 2. ¾Ç²ß·j´M¤ÞÀº³Ì¨Î¤Æ(SEO)¤§µ¦²¤ 3. ¾Ç²ßGoogle Analytics(GA)¤§¾Þ§@ |
||||||||||||||||||||||||||||||||||||
The course covers the theoretical concepts and practical applications of webpage design. At the end of this course, students should possess the following capabilities: 1. Learn the Website landing page design 2. Learn the strategy of Search Engine Optimization (SEO) 3. Learn the application of Google Analytics (GA) |
||||||||||||||||||||||||||||||||||||
¥|¡B½Òµ{¤º®e Course Description | ||||||||||||||||||||||||||||||||||||
¡´¾ãÅé±Ôz Overall Description ¥»½Òµ{²[»\ªº¥DÃD¦p¤U: 1. ºô¯¸Landing page³]p²z½×»P§Þ³N 2. ·j´M¤ÞÀº³Ì¨Î¤Æµ¦²¤ (Search Engine Optimization, SEO) 3. Google Analytics (GA) ¤¶²Ð |
||||||||||||||||||||||||||||||||||||
¡´¤À¶g±Ôz Weekly Schedule |
¤¡B¦Òµû¤Î¦¨ÁZ®Öºâ¤è¦¡ Grading | ||||||||||||||||||||||||
| ||||||||||||||||||||||||
¤»¡B±Â½Ò±Ð®v½Ò·~»²¾É®É¶¡©MÁpµ¸¤è¦¡ Office Hours And Contact Info | ||||||||||||||||||||||||
¡´½Ò·~»²¾É®É¶¡ Office Hour ¬P´Á¤T¤U¤È 13:00~15:00 (½Ð¨Æ¥ý¼g«H¸ò¦Ñ®v¬ù®É¶¡) |
||||||||||||||||||||||||
¡´Ápµ¸¤è¦¡ Contact Info
|
¤C¡B±Ð¾Ç§U²zÁpµ¸¤è¦¡ TA¡¦s Contact Info | |||||
| |||||
¤K¡B«Øij¥ý×½Òµ{ Suggested Prerequisite Course | |||||
¤E¡B½Òµ{¨ä¥Ln¨D Other Requirements | |||||
¤À²Õ²³ø§ë¼v¤ù»Ý©ó¤W¥x³ø§i«e¤@¤Ñ¤W¶Ç¦Üºô¸ô¥¥x http://isee.scu.edu.tw ¨Ñ¨ä¥L¦P¾Ç¤U¸ü¾\Ū | |||||
¤Q¡B¾Ç®Õ±Ð§÷¤Wºô¤Î±Ð®vÓ¤Hºô§} University¡¦s Web Portal And Teacher's Website | |||||
¾Ç®Õ±Ð§÷¤Wºôºô§} University¡¦s Teaching Material Portal¡G ªF§d¤j¾ÇMoodle¼Æ¦ì¥¥x¡Ghttp://isee.scu.edu.tw |
|||||
±Ð®vÓ¤Hºô§} Teacher's Website¡G | |||||
¨ä¥L Others¡G | |||||
¤Q¤@¡Bpµeªí¤½¥¬«á²§°Ê»¡©ú Changes Made After Posting Syllabus | |||||